MTS Participation in TransMEA 2025 Exhibition and Showcase of the Latest Smart Logistics Solutions

In a new milestone, MTS participated for the first time in the TransMEA 2025 International Smart Transport and Industrial Logistics Exhibition and Forum, in its sixth edition, held from November 9 to 11, 2025, under the patronage of H.E. President Abdel Fattah El-Sisi. The company’s pavilion stood out with a distinctive design amid wide attendance from leaders in the transport, logistics, and technology sectors.

The exhibition was attended by a select group of senior officials and experts in the transport sector, including Dr. Mostafa Madbouly, Prime Minister, and Lt. Gen. Kamel El-Wazir, Deputy Prime Minister for Industrial Development and Minister of Transport and Industry, alongside a number of industrial partners and transport and technology experts from across the region and the world.

More than 500 companies from 30 countries participated in the exhibition, highlighting its significance in the fields of smart transport, logistics, industry, and technology. The total number of visitors to TransMEA 2025 exceeded 64,000.

During the three days of the exhibition, MTS team delivered a comprehensive presentation about “NAFEZA” platform. The presentation included a detailed explanation of the platform’s objectives and its role in improving the customs workflow. The team also highlighted NAFEZA’s importance in supporting digital transformation and developing cross-border trade systems. The presentation covered the platform’s main components and operational mechanisms and explained how it links various government and private entities to ensure integration and governance.

Additionally, the team presented the platform’s key benefits for importers, exporters, and shipping companies, alongside practical examples demonstrating its impact on speeding up procedures and enhancing accuracy. During the presentation, MTS used a smart robot to deliver technical messages in an engaging and simple manner. The robot helped embody the platform’s concept and showcase its innovative solutions in smart logistics, reflecting MTS and NAFEZA’s commitment to applying the latest digital transformation tools in communication and presentation.

The company’s pavilion also witnessed significant interaction with representatives from government and private sectors, as well as industry leaders and experts, where future cooperation opportunities were discussed and insights shared on developing trade and transport systems in Egypt and the region. The pavilion attracted visitors of all ages, including students from universities and technical and vocational schools, who expressed great interest in learning about NAFEZA and its innovative solutions. This diversity of visitors provided the team with an opportunity to present the services in an interactive way suitable for all audiences.

The team also responded to visitors’ inquiries on how to use the platform and benefit from its digital features. The pavilion received widespread appreciation from visitors who praised the educational and interactive aspects of the presentation, reinforcing NAFEZA’s position as a key player in the field of logistics and digital transformation in Egypt.

MTS emphasized that its participation in TransMEA 2025 reflects its ongoing commitment to innovation and expanding strategic partnerships, supporting Egypt’s leadership in smart trade and digital logistics both locally and regionally.